Portfolio
This portfolio showcases my commitment to strategic design, where each piece is a thoughtfully crafted solution to a client's specific objective. Through meticulous work in Photoshop and innovative use of AI, I develop compelling visual identities, engaging marketing materials, and intuitive user experiences that address core challenges and drive measurable results. Explore how creative problem-solving underpins every successful project.
SublymaStyle - Sublimation Course Banner
Key Contributions:
-
Client Requirements Translation: Worked together with the client to create a banner for her entrepreneurial course.
-
AI-Generated Asset Integration: Using the customers head and generated a full body using AI to get a more professional look.
-
Photoshop Proficiency:
-
Masking & Blending
-
Advanced Typography
-
Custom Shape Design
-
Image Adjustments
-
Efficient Layer Management
-
ViDART - Logo Design
Key Contributions:
-
Client Vision Realization: Translated client's desire for a "handcrafting" and "hands-focused" brand identity into a distinctive logo.
-
Conceptual Design & Execution
-
AI-Generated Textures: Utilized AI for intricate pattern generation within core elements.
-
Photoshop Proficiency:
-
Custom Hand Shape Creation (interlocking design)
-
Advanced Text Manipulation & Styling (ViDART text)
-
Texture Integration via Masking & Blending Modes
-
Strategic Color Grading & Layer Effects
-
Esencia Dulce - Dessert Store Logo
Key Contributions:
-
Client Vision Realization: Designed a rounded logo reflecting the client's "sweets store" concept, suitable for packaging and branding.
-
Vector Illustration: Created custom graphics including the pastry bag and decorative circular elements.
-
Photoshop Proficiency:
-
Glass Effect Application: Utilized layer styles (e.g., Bevel & Emboss, Inner Shadow, Drop Shadow, Overlay) to achieve a realistic 3D glass appearance.
-
Advanced Typography: Styled custom "Esencia Dulce" script and supporting text for a playful yet elegant feel.
-
Color Palette Development: Implemented a vibrant, dessert-themed color scheme.
-
Precise Layering & Composition: Arranged all elements within a circular format with careful alignment and spacing.
-
Trading Indicators
Instagram Story Banner
Key Contributions:
-
Client Vision Realization: Designed a dynamic banner for a developer client, effectively promoting an "all-in-one toolkit" of trading indicators.
-
Targeted Visuals: Created a visually engaging layout suitable for a tech-savvy audience on Instagram Stories.
-
Photoshop Proficiency:
-
Data Visualization Integration: Expertly combined technical charts (candlestick, line graphs) with custom indicator overlays (signals, highlights).
-
UI/UX Element Design: Developed and integrated a clear "Feature Control Panel" with checkboxes, showing the software interface.
-
Robotic/AI Imagery: Placed a sleek, futuristic robot head to symbolize advanced AI and technology.
-
Glow Effects & Highlighting: Applied strategic neon glows and highlights to emphasize key data points and text elements ("UNLOCK THE ULTIMATE ALL-IN-ONE TOOLKIT," "UTS+ AI").
-
Typography & Branding: Used bold, modern fonts and a consistent color scheme (dark background, teal/yellow accents) to convey innovation and professionalism.
-
Layer Management: Organized complex visual elements (charts, text, UI, imagery) for a clean, impactful composition.
-
Team Vivir Bailando
Aerobics Class Logo
Key Contributions:
-
Client Vision Realization: Designed a dynamic, circular logo reflecting the client's "Vivir Bailando" (Live Dancing) concept for her aerobics class, conveying energy and fun.
-
Character Integration: Incorporated a custom 3D-rendered character in an active pose, appealing to the fitness target audience.
-
Photoshop Proficiency:
-
Modern Design & Composition: Created a clean, impactful circular design with strong typography and a vibrant green core.
-
Glass/Resin Effect Application: Applied realistic light refractions, transparency, and subtle internal illumination to achieve a premium, contemporary finish.
-
Color Palette Development: Utilized a high-contrast scheme (lime green, black, white) to ensure visibility and energy.
-
Contextual Presentation: Rendered against a distressed wall with dramatic lighting for a professional mockup.
-
Deliciosas Pizzas
Instagram Story Banner
Key Contributions:
-
Client Vision Realization: Designed an engaging Instagram Story banner for a restaurant client, effectively promoting their "Super Deliciosas Pizzas" and a discount offer.
-
Appetite Appeal: Created a visually tempting layout focused on high-quality food photography and warm, inviting colors.
-
Photoshop Proficiency:
-
Food Photography Integration: Seamlessly incorporated and enhanced multiple pizza images to maximize visual appeal.
-
Dynamic Background Design: Developed a fiery, gradient background to evoke warmth and the cooking process, suitable for a pizza brand.
-
Promotional Highlight: Designed a clear "Hasta un 50% de Descuento" badge for quick readability of the offer.
-
Branding & Call-to-Action: Integrated a custom chef mascot logo, clear social media icons, and contact information for immediate engagement.
-
Typography & Hierarchy: Utilized bold, distinct fonts for "Deliciosas PIZZAS" to ensure maximum impact and readability on a small screen.
-
 |  |
|---|
Key Contributions:
-
Client Needs Translation: I do this almost on a daily basis where customers requests this type art for mugs, shirts, caps and plenty more. This is called sublimation.
-
Creative Concept & Illustration: Developed a charming, chalk-art style visual, including custom typography and playful childlike drawings, marble texture.
-
Photoshop Proficiency:
-
Text & Graphic Creation: Utilized Type Tool and custom brushwork to mimic chalk effects on a chalkboard-style background.
-
Mockup Integration: Skillfully applied the flat design onto 3D mug mockups, ensuring realistic curvature and lighting for presentation.
-
Color Palette: Employed a vibrant, multi-color scheme on a dark green background, typical of chalkboard aesthetics, optimized for sublimation.
-
Mugs Sublimated
Printed Art
Amazon Products Project
 |  |  |
|---|---|---|
 |  |
Key Contributions:
- Client Vision Realization: Executed a comprehensive graphic design project across multiple product lines (robot vacuums, pool cleaners, heat pumps), consistently translating client objectives into visually engaging marketing materials.
- Brand Enhancement: Maintained and elevated brand identities (Dreame, Aiper, NIX) through cohesive visual language, strategic logo placement, and consistent aesthetic choices across diverse product promotions.
- Photoshop Proficiency: Demonstrated advanced skills in product integration, scene enhancement, dynamic text overlays, and the creation of compelling visual effects to highlight product features and benefits within various environments (indoor, outdoor, underwater).
- Strategic Messaging: Designed clear and impactful typography, integrating product titles, taglines, and feature lists with effective visual hierarchy, ensuring immediate comprehension of key selling points and calls to action.
- Color Grading & Ambiance: Applied sophisticated color grading techniques to evoke specific moods and contexts—from warm, inviting home scenes to vibrant outdoor luxury and dramatic underwater environments—enhancing the overall appeal and narrative of each advertisement.